Are professional graphic design services expensive or cheap?

Creative studios and professional freelance designers and illustrators should teach our little or new clients to value our professional graphic design services and the benefits they carry to their companies and products. It is not a matter of if it is expensive or not, focus should be pointed on ROI (Return of inversion) instead of if these professional graphic design services have high or low prices.

As Ralph Spetch, CEO of Land Rover Jaguar, said in a famous quote:

If you think good design is expensive, you should at the cost of bad design

The example below shows us clearly a predominant ignorance in some people that not are used to deal with graphic design and illustration freelancers and advertising agencies. Luckily, new generation of entrepreneurs and start-ups are showing a renewed interest about the quality of their brands and how they are shown to the world.

– 9.00 h. Voy al bar a tomar café, riquísimo oye, pero iba a pagar el camarero me dijo: «Son 1,20 euros», y así, sin pensar,
le respondí: «Pero si eso lo hace mi mujer en casa igual, si no lleva más que agua! Toma un euro, anda, que ya está más que
bien pagado”.

It is very important to our profession to keep conscius about this problem and do not let some “clients” devalue our work, as a studio we do not do that when we hire services form our providers. Branding and graphic design leads its result from complexity to simplicity, so we have to make this people to understand that simple does not mean, not worked, because usually it takes a lot of hard-working hours to developed something in a proper way and finally for conveying the correct message to the final customer of their brand.

In the end, professional graphic design services mean proper rates in exchange, if you choose a low quality design services, in the end the recognition of your entire brand will pay a lot more in the future for saving up a little firstly. Please, do not do this to your company and products if you want them to be successful.

See more related examples in Spanish in

New profile avatar design

Working on some profile avatars for our web site, “about” page, still development and polishing new content for our web restyling. New elements, images and texts are being developed right now in order to prepare a whole new trendy look. (But the whole site will be available in the next weeks)

Cute and funny avatar design for staff profile’s image is a creative idea for presenting the team of a company and avoiding the traditional and boring corporate photos that would represent a non-innovative and uptodate brand.

We have chosen a eye-catching vector illustration style with flat colors and simple shapes in order to iconize people and outstand their physical characteristics. Summarizing, in this way we can show ourselves as professionals but modern and creative team.