Funny Creatures Parade, style guide for animated cartoon series

About the project

Funny Creatures Parade was my final year project in my BA of Graphic Design coursed in the Superior School of Arts of the Principality of Asturias (ESAPA).

As a personal project without too many restrictions I wanted to create a brand of wacky and funny characters from which I could develop a full range of merchandising items and products. The main elements of this project were designing a cool brand geared towards children from 6 to 12 years and a full range of products with their own packaging style guide.

Funny Creatures Parade aesthetic is heavily influenced by japanese anime, kawaii and US cartoon style. Outstanding colors and thick outlines make these characters be a lot eye-catching and really amusing for kids. Packaging was also designed taking into account these guide lines creating stunning graphics and colorful shapes.

Here you can find some pictures of relevant material such as logos, characters, icons, products and the different types of packaging for the merchandising.


Logo Design, Brand Design, Style Guide Design, Character Design, Icon Design, Packaging Design


Personal project
(Spain, 2009)

Tools used

  • Pc Windows XP
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe Indesign
  • Pencil and paper
  • Wacom Intuos 3