Creative studios and professional freelance designers and illustrators should teach our little or new clients to value our professional graphic design services and the benefits they carry to their companies and products. It is not a matter of if it is expensive or not, focus should be pointed on ROI (Return of inversion) instead of if these professional graphic design services have high or low prices.
As Ralph Spetch, CEO of Land Rover Jaguar, said in a famous quote:
If you think good design is expensive, you should at the cost of bad design
The example below shows us clearly a predominant ignorance in some people that not are used to deal with graphic design and illustration freelancers and advertising agencies. Luckily, new generation of entrepreneurs and start-ups are showing a renewed interest about the quality of their brands and how they are shown to the world.
– 9.00 h. Voy al bar a tomar café, riquísimo oye, pero iba a pagar el camarero me dijo: «Son 1,20 euros», y así, sin pensar,
le respondí: «Pero si eso lo hace mi mujer en casa igual, si no lleva más que agua! Toma un euro, anda, que ya está más que
It is very important to our profession to keep conscius about this problem and do not let some “clients” devalue our work, as a studio we do not do that when we hire services form our providers. Branding and graphic design leads its result from complexity to simplicity, so we have to make this people to understand that simple does not mean, not worked, because usually it takes a lot of hard-working hours to developed something in a proper way and finally for conveying the correct message to the final customer of their brand.
In the end, professional graphic design services mean proper rates in exchange, if you choose a low quality design services, in the end the recognition of your entire brand will pay a lot more in the future for saving up a little firstly. Please, do not do this to your company and products if you want them to be successful.
See more related examples in Spanish in Graffica.info